The Channel

“ Going into business for yourself, becoming an enterpreneur, is the modern-day equivalent of pioneering the old frontier. ” - Paula Nelson

'The Channel' is a name used to identify entrepreneurs in the IT industry. The SMB-sized system builders, integrators and VARs are collectively referred to as the Channel. These small, agile companies are innovators and valued by the industry for their 'customer touch'. However...

The economic recession is hurting the Channel. These entrepreneurs need to sell more - at higher margins. Only by selling the value of their expertise can the Channel retain it's unique space in the marketplace