Our Perspective

“ Success is neither magical nor mysterious. It is the natural consequence of consistently applying basic fundamentals. ” - Jim Rohn

Atypical Business believes that small businesses are the foundation of the American Dream. Entrepreneurship is the universal opportunity to improve one's station in life. But we must act to defend this opportunity; Big Business threatens the health and well-being of Small Business in America today.

How can small businesses compete when Big Business tempts customers with lower prices? With craftsmanship, of course. People are willing to pay a premium for craftsmanship. Once sold on the fact that the craftman's offerings are 'more expensive, but worth it', a customer is won.

We profit when we consistently exercise the fundamentals of Sales. Cash flow and margins increase as sales are earned. Small businesses grow and free enterprise endures. We believe that, by making Sales part of Small Business' culture, we can secure a part of the American Dream.